Can you trust your Jeweller

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Phil and I have combined work experience in the jewellery business of over 50 years. Wow, how time flies, but I did say combined.  We feel like we have seen and met a gamut of people and experiences.  When a new client comes into our store and  asks “how do I know I can trust you”?, I have given up trying to plead our case of why one should leave their most precious pieces in our care.  I can only give a synopsis of our history and let the individual make their own conclusion.  It really doesn’t even matter what I say.  I tell people the bottom line is all about trust.  And if you don’t get a good feeling from us, then don’t leave your most treasured jewels in our care.

Buying fine jewellery is unique, just like the gemstones that compose each piece.  Comparing two diamonds is difficult since each one is rare and has its own particular composition.  Also, fine jewellery, like many industries, has a list of lingo, that may be overwhelming to some.  Generally, people shop jewellery stores  when marking a milestone occasion.  In today’s society, with so much information at our fingertips, one should feel confident with their jeweller.  So how do you know if you can trust your jeweller?

  1. Just as you would with any major purchase, word of mouth is the best.  Ask your friends, family, co-workers and neighbors who they recommend.  If buying something special, you may want to stay away from the internet.  Diamonds and fine gems need to be seen.  The average person can not be expected to understand what it takes years of training for a knowledgeable person in the industry to learn.  However, google is ideal for checking out potential companies.  It provides feedback and gives insight into the stores strengths.  For instance, do you want something custom or ready made?  Do they have a gemologist on site?  A good website will also show all the services available and how long the company has been in business.
  2. If you are interested in a custom work, a CAD, computer-aided design should be available.
  3. A reputable jeweller should  have a selection of stones to choose from, and the knowledge to answer all of your questions and concerns.  Taking the time to explain  the 4C’s will aid in making a informed selection.
  4. Make sure the time frame is a fair  for both you and the jeweller.  A classic solitaire should have a fairly quick turnover time, a week or two at the most if the mount needs to be cast.  But something more unique in nature, which includes a CAD is more labour and time sensitive, so keep that in mind.  Remember you want a good job, not a fast one.

    I must state, that I know many jewellers in the industry and believe, for the most part that they are a good bunch.  Is it an old wives tale, that someone took a ring into a store and the jeweller changed the diamond?  Or did it happen in smalltown USA?  Regardless, I have not heard that happening in our country.  Jewellers want to sell their goods, not steal someone elses’ and have a reputation to maintain.  We know that word of mouth is key, and Ringleader Fine Jewellers prides itself on exceptional customer service while producing custom pieces for ectastic clients.

    Robyn & Phil

 

 

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